The online shop windeln.de (www.windeln.de) is a site where parents can buy products for babies and toddlers. It was launched in 2010 and is once again raising capital, according to a report in economics magazine WirtschaftsWoche. It writes that current investors DN Capital and Acton Capital Partners, as well as private equity group MCI and venture capital group 360 Capital Partners, are investing 15 million euros in the young company. Back at the start of 2012, windeln.de (‘windeln’ means nappies in English) raised a “high single-figure sum in the millions”, and in 2010, the start-up received an injection of capital in the seven digits. windeln.de plans to use this fresh capital to expand abroad – first of all in Switzerland and Poland.
New backer MCI knows all about Poland: the private equity group specializes in central and eastern Europe. Together with Ventech, the investor invested in jewellery factory 21Diamonds at the end of last year. In turn, 360 Capital Partners is one of the investors in group gift service Leetchi. Windeln.de was founded three years ago by Alexander Brand, Dagmar Mahnel, and Konstantin Urban. Young parents can order everyday supplies on the site and conveniently have everything delivered to their door – the product range extends from nappies to baby food and dummies. According to WirtschaftsWoche, windeln.de currently generates a turnover of approximately 50 million euros a year; the share of nappies is reportedly 20% and the average spend is 85 euros. The last reported deficit was 4.2 million euros according to the 2011 annual report.